Poseidon Holdings — Artist Development, Music Promotion & Digital Marketing

Free Resource

Music Promotion Checklist

32 proven steps to launch and promote your music release. Check them off as you go.

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Pre-Release (4+ Weeks Out)

Finalize your master recording (professionally mixed & mastered)Register your track with a PRO (ASCAP, BMI, or SESAC)Distribute via DistroKid, TuneCore, or CD BabySubmit to Spotify for Artists editorial pitching (7+ days before release)Create a Spotify pre-save linkDesign cover art (3000x3000px, no explicit text on iTunes)Write your artist bio + press releaseSchedule your release date (Friday for algorithmic benefit)

Promotion (2–4 Weeks Out)

Submit to independent playlist curatorsPitch to music blogs & online publicationsSubmit to SubmitHub, Groover, or MusosoupCreate teaser content for Instagram / TikTokSchedule social media posts for release weekReach out to local press & college radioBuild an email list & send pre-release announcementCreate a YouTube lyric video or visualizer

Release Week

Post on all social platforms on release daySend email blast to your listAsk fans to save + share on SpotifySubmit to playlist curators who accept new releasesGo live on Instagram/TikTok to celebrateEngage with every comment & sharePin release post to top of all profilesPost the YouTube video

Post-Release (Ongoing)

Check Spotify for Artists stats weeklyReshare positive reviews & playlist addsContinue pitching to curators for 30–60 daysCreate remix / acoustic / alternate versionRun targeted social media ads ($5/day minimum)Submit to music sync licensing opportunitiesPitch to YouTube channels & reaction creatorsPlan your next release to maintain momentum

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