Music Marketing
Masterclass
20 comprehensive modules covering everything from Spotify algorithms to brand partnerships. Built from real-world experience scaling independent artists.
Full Curriculum
Each module includes in-depth lessons, research-backed insights, and actionable homework to apply immediately.
Spotify & Streaming Algorithms
How platforms surface tracks, what affects "fans also like," Release Radar, Discover Weekly, and how saves, skips, and repeat plays actually move the needle.
Short-Form Content & Storytelling
Hooks in the first 1-3 seconds, series formats, how artists use story arcs and behind-the-scenes to convert views into real fans.
Playlist Ecosystems
How big playlists really work, independent curator strategies, and how artists build their own ecosystems.
Music Marketing Funnels & Fan Conversion
Turning strangers into casual listeners into followers into super fans: email/SMS lists, Discord, and moving people between platforms.
Sync & Licensing (TV/Film/Games/UGC)
How songs get placed, what supervisors look for, metadata, and case studies of records that blew up from sync.
Artist Branding & Narrative Building
How top artists use visual identity, themes, and character across all touchpoints.
Live Strategy & Demand Building
Pop-ups, support slots, destination shows, and how live clips feed back into streaming growth.
Data Literacy for Artists
Reading analytics, what to track weekly, and making creative decisions from data.
Virality Mechanics & Meme Culture
Why certain sounds catch, how trends start, and feeding into culture without chasing everything.
Music Business & Deal Structures
Modern label deals, distribution, publishing, advances vs ownership, and monetization.
Songwriting & Hook Engineering
How A-tier records structure hooks, tension/release, and building TikTok-ready moments into the song itself.
Vocal Performance & Record-Making Craft
Modern vocal delivery, doubles, ad-libs, emotional dynamics, and performing in the booth.
Production Aesthetics & Sonic Identity
How top artists own a sound, drum palettes, tempo pockets, and mix decisions that signal identity.
Release Strategy & Catalog Architecture
Singles vs EPs vs albums, sequencing, release cadence, and connecting projects into a bigger storyline.
Community Building & Fandom Psychology
Creating real community: fan rituals, nicknames, meetups, and turning early believers into evangelists.
Brand Partnerships & Sponsorship Strategy
Positioning for brand deals, what brands look for, and pitching campaigns not just posts.
Grant Funding & Public/Cultural Institutions
Leveraging grants and nonprofits to fund videos, tours, and community projects.
International Markets & Localization
Scaling outside the US, targeting regions, collabs with international artists, and tracking organic growth.
Leadership, Org Design & Creative Operations
Running a small label/creative shop: roles, workflows, SOPs, and scalable output.
Personal Sustainability & Peak Performance
Sleep, voice care, mental health, creative rest, and routines for long-term excellence.
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