Poseidon Holdings Academy

Music Marketing
Masterclass

20 comprehensive modules covering everything from Spotify algorithms to brand partnerships. Built from real-world experience scaling independent artists.

Start learning for free — first 5 modules are on us.

Start Free

Choose Your Path

FREE

Starter

$0forever
  • First 5 modules — full access
  • Action items & homework
  • Research links & resources
  • Advanced modules (6-20)
  • Progress tracking
Start Learning
FULL ACCESS

Masterclass

$197one-time
  • All 20 modules — lifetime access
  • Action items & homework
  • 42 research deep-dives
  • Progress tracking & completion
  • Future updates included
20
In-Depth Modules
42
Research Sources
80+
Action Items
∞
Lifetime Access

Full Curriculum

Each module includes in-depth lessons, research-backed insights, and actionable homework.

Free Modules

FREE

Premium Modules

FULL ACCESS
Module 6

Artist Branding & Narrative Building

How top artists use visual identity, themes, and character across all touchpoints.

Module 7

Live Strategy & Demand Building

Pop-ups, support slots, destination shows, and how live clips feed back into streaming growth.

Module 8

Data Literacy for Artists

Reading analytics, what to track weekly, and making creative decisions from data.

Module 9

Virality Mechanics & Meme Culture

Why certain sounds catch, how trends start, and feeding into culture without chasing everything.

Module 10

Music Business & Deal Structures

Modern label deals, distribution, publishing, advances vs ownership, and monetization.

Module 11

Songwriting & Hook Engineering

How A-tier records structure hooks, tension/release, and building TikTok-ready moments into the song itself.

Module 12

Vocal Performance & Record-Making Craft

Modern vocal delivery, doubles, ad-libs, emotional dynamics, and performing in the booth.

Module 13

Production Aesthetics & Sonic Identity

How top artists own a sound, drum palettes, tempo pockets, and mix decisions that signal identity.

Module 14

Release Strategy & Catalog Architecture

Singles vs EPs vs albums, sequencing, release cadence, and connecting projects into a bigger storyline.

Module 15

Community Building & Fandom Psychology

Creating real community: fan rituals, nicknames, meetups, and turning early believers into evangelists.

Module 16

Brand Partnerships & Sponsorship Strategy

Positioning for brand deals, what brands look for, and pitching campaigns not just posts.

Module 17

Grant Funding & Public/Cultural Institutions

Leveraging grants and nonprofits to fund videos, tours, and community projects.

Module 18

International Markets & Localization

Scaling outside the US, targeting regions, collabs with international artists, and tracking organic growth.

Module 19

Leadership, Org Design & Creative Operations

Running a small label/creative shop: roles, workflows, SOPs, and scalable output.

Module 20

Personal Sustainability & Peak Performance

Sleep, voice care, mental health, creative rest, and routines for long-term excellence.

Ready to Go All In?

Unlock all 20 modules, research links, progress tracking, and future updates.

One payment. Lifetime access. No subscriptions.