Music Marketing
Masterclass
20 comprehensive modules covering everything from Spotify algorithms to brand partnerships. Built from real-world experience scaling independent artists.
Start learning for free — first 5 modules are on us.
Choose Your Path
Starter
- ✓ First 5 modules — full access
- ✓ Action items & homework
- ✓ Research links & resources
- ✕ Advanced modules (6-20)
- ✕ Progress tracking
Masterclass
- ✓ All 20 modules — lifetime access
- ✓ Action items & homework
- ✓ 42 research deep-dives
- ✓ Progress tracking & completion
- ✓ Future updates included
Full Curriculum
Each module includes in-depth lessons, research-backed insights, and actionable homework.
Free Modules
FREEPremium Modules
⭐ FULL ACCESSArtist Branding & Narrative Building
How top artists use visual identity, themes, and character across all touchpoints.
Live Strategy & Demand Building
Pop-ups, support slots, destination shows, and how live clips feed back into streaming growth.
Data Literacy for Artists
Reading analytics, what to track weekly, and making creative decisions from data.
Virality Mechanics & Meme Culture
Why certain sounds catch, how trends start, and feeding into culture without chasing everything.
Music Business & Deal Structures
Modern label deals, distribution, publishing, advances vs ownership, and monetization.
Songwriting & Hook Engineering
How A-tier records structure hooks, tension/release, and building TikTok-ready moments into the song itself.
Vocal Performance & Record-Making Craft
Modern vocal delivery, doubles, ad-libs, emotional dynamics, and performing in the booth.
Production Aesthetics & Sonic Identity
How top artists own a sound, drum palettes, tempo pockets, and mix decisions that signal identity.
Release Strategy & Catalog Architecture
Singles vs EPs vs albums, sequencing, release cadence, and connecting projects into a bigger storyline.
Community Building & Fandom Psychology
Creating real community: fan rituals, nicknames, meetups, and turning early believers into evangelists.
Brand Partnerships & Sponsorship Strategy
Positioning for brand deals, what brands look for, and pitching campaigns not just posts.
Grant Funding & Public/Cultural Institutions
Leveraging grants and nonprofits to fund videos, tours, and community projects.
International Markets & Localization
Scaling outside the US, targeting regions, collabs with international artists, and tracking organic growth.
Leadership, Org Design & Creative Operations
Running a small label/creative shop: roles, workflows, SOPs, and scalable output.
Personal Sustainability & Peak Performance
Sleep, voice care, mental health, creative rest, and routines for long-term excellence.
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