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THE GENIUS BRANDING BEHIND DOECHII’S RISE (take notes)

🍏Unless you’ve been living under a rock, you’ve likely heard about music’s latest superstar, Doechii. From dominating Paris Fashion Week to collaborating with global powerhouses like Katy Perry and Jennie, to receiving cosigns from kendrick Lamar and Billie Eilish, Doechii has cemented herself as a